How to Sell on a Walmart eCommerce Store
By: Katie Melissa
Since the rise of the online marketplace, Walmart.com has only offered items found in its brick-and-mortar stores. However, to keep up with the runaway success of Amazon marketplace, Walmart launched Walmart Marketplace. This opened up the Walmart.com platform to third-party sellers allowing for millions of products to be sold by third-party vendors.
What is Walmart ECommerce?
As Walmart.com’s ecommerce grows (it saw 79% ecommerce growth in 2020), a lot of people are jumping on opening their own Walmart ecommerce store by becoming a third-party seller. Moreover, roughly 80,000 third party sellers use different selling models including: dropshipping, wholesale, and private label.
Walmart is continuing to grow and therefore investing heavily in the ecommerce space; and third-party sellers are seeing huge success, selling everything from home goods, kitchen goods, toys, games, baby products, beauty products and even groceries.
How to Apply for a Walmart ECommerce Business
While the application process is somewhat more detailed with more documentation required, potential sellers should have the following ready:
- US Business Tax ID
- W9 or W8 form completed
- EIN Verification Letter from the Department of Treasury that verifies your US business address or place of physical operations
- Planned integration method for your product catalog (bulk upload, API,
- solution provider)
- Primary product categories, catalog size and related information (e.g. total SKUs you will be selling on Walmart.com initially with verified UPC information, and used vs. refurbished etc.)
Be sure to check Walmart’s catalog of prohibited products from these resources:
- Walmart’s Prohibited Products Policy
- History of marketplace or ecommerce success
However, if this is too cumbersome, my team at Elite Automation can help. I offer Amazon and Walmart Automation services. This means I create a brand new Amazon or Walmart store for you from scratch. Elite Automation allows you to invest in turnkey Amazon FBA and automated Walmart ecommerce stores, while my management team of seasoned Amazon sellers (with decades of experience and millions in sales collectively), manage your store for you. We know all the ins-and-outs of dropship, wholesale, FBA, private label, and digital marketing hacks. Reach out today to learn more.